Lapis Luna is a 20 year old wine brand. First wines released in 1999.
In July 2018 Lapis Luna was relaunched with new packaging, a new winemaking team, and a focused national price strategy.
This heritage wine brand has been transformed to feel young, relevant, and inspirational.
Brand Concept: Inspire people to reach for the moon. Label Artwork: 400 year old engravings from the early 1600s published by Herman Hugo. Hugo was born in Brussels. In 1624 he published the popular book Pious Desires containing engravings and emblems of love. Each label shows a faceless hero reaching for the moon.